UMBERTO BRUNO was born in Melendugno in the beautiful province of Lecce on 01 May 1881.
Determination, passion and experience marked the stages of his growth; a young and modern company that was able to transform an idea into a brand. The collections were entirely developed in his laboratory and with the collaboration of business partners, pattern makers and under his particular and careful super vision, he gave life to a first series of t-shirts. The history of the brand and its development were characterized by marketing and communication, as well as a series of events in many places, where acquaintances and friendships were established and new digital communication technologies and social networks. But Umberto Bruno had no limits with art, so much so that in collaboration with the artist Luca Zampetti, he created a line of sweaters and sweatshirts dedicated to Sergio Leone, the Italian Grand Master of Spaghetti Western Cinema.
Umberto Bruno with Luca Zampetti, creator of the images of the films "Once upon a time in the west" and "Once upon a time in America" ​​created the "Once upon time Sergio Leone" collection. Umberto Bruno fascinated by fashion, art and a lover of mustaches, he began to design many mustaches up to the creation of the final logo “il Baffo Italiano.
Umberto Bruno created his first collection, which by combining an intelligent mix of irreverent irony and refined Italian tailoring, combined with an obsessive attention to detail, represented the basis of a philosophy that gave life to a unique concept called Umberto Bruno " another way of seeing things ”. The Umberto Bruno collections conquered an ever wider audience, in line with his stylistic maturity they became more and more chic while maintaining that sexy and provocative allure inherent in the creative roots of the Italian brand. This evolution was due to continuous international influences as Umberto Bruno was continually traveling around the world looking for the best of his ideas from which he drew inspiration, he divided himself around various countries but I always create his collections in Italy "Born in Italy, living in Italy, Made in Italy ".  Umberto Bruno this was the name of the Italian brand that combines the renowned Italian tailoring tradition with new stylistic trends by offering a type of product dedicated to an Italian way of life made of good taste and simplicity. A fashion and refined sportwear of excellence, which turned its gaze to a specific category of buyers, aware of the high quality of the fabrics, of the manufacturing lines that this product offered. The whole process and all the raw materials used for each individual garment, were entirely produced in Italy and highly appreciated by the admirers of this brand, also fascinated by the element that inspired the conception of that product ... the Mustache. The Mustache with its various shades, which can be aggressive and elegant at the same time, which makes you dream but at the same time brings you back to reality. As concrete was the reality of Umberto Bruno, which reflected 100% the true essence of Made in Italy in every component, from fabrics to yarn, from accessories to manufacturing.